Photo · Smithfield Court
HUD Choice Neighborhoods · Birmingham, AL
Smithfield Court
920homes$400M+TDC
Catalytic redevelopment anchored by a $50M HUD Choice Neighborhoods grant, built in partnership with the neighborhood.
Photo · Press Conference Hero
Everyone shouldn’t be an entrepreneur, but everyone should have ownership.
553 Current Units · $1B+ Pipeline · $50M HUD CNI Awards ×2 · 5 States
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Photo · Speaking
Photo · $50M HUD Check
Photo · On the Field
Photo · The Aisle
Photo · The Memorial
Entrepreneur
Developer
Investor
Educator
Owner
The Work · The Mission
Eradicate
The Wealth Gap
Groundbreaking · Rule Enterprises
The Record
Current Units
553
Across the operating portfolio
Development Pipeline
$1B+
Across five states
HUD CNI Awards
$50M ×2
Choice Neighborhoods Initiative
States
5
WI · DC · AL · GA · TX
Selected Work
We build through public private partnership: city, state, and federal tools paired with private capital. The commitment is mixed income housing in neighborhoods that are gentrifying, so the people who built those neighborhoods share in what comes next. We have closed with HUD, WHEDA, LISC, Cinnaire, and city and state partners across Wisconsin and Alabama, and we are actively pursuing our next markets.
Photo · Eighteen87 on Water
Mayor’s Design Award · City of Milwaukee · 2025
EIGHTEEN87 on Water
79homes$24MTDC
Milwaukee, WI
Photo · Thirteen31 Place
Mayor’s Design Award · City of Milwaukee · 2022
THIRTEEN31 Place
89homes$18MTDC
Milwaukee, WI
Photo · Seven04 Place
MANDI Awards · State Farm Building Blocks Finalist
SEVEN04 Place
60homes$12.6MTDC
Milwaukee, WI
Photo · Kin at Freshwater
Kin at Freshwater
140 homes · $50M
Photo · Park Cedar
Park Cedar
150 homes + 24K sq ft grocery · $45M
Photo · Okato Manor
Okato Manor
74 homes · $20M
In Partnership With
MBE certified · Development and construction in house
Boards & Honors
Marquette University
College of Business · Real Estate Advisory Board
Virginia Tech
Pamplin College of Business · Real Estate Advisory Board
Mayor’s Design Awards
City of Milwaukee · 2022 & 2025
Community First Emerging Leader Award
Federal Home Loan Bank of Chicago · 2022
40 Under 40
Milwaukee Business Journal
MANDI Awards Finalist
State Farm Building Blocks Award · Seven04 Place
The House
of Rule
Five entities, one mission: build the communities, the contractor, the capital, and the culture that make ownership possible.
RE
Rule Enterprises
Chairman & CEO
Affordable housing development. 553 current units, $1B+ pipeline. For development and capital partners.
↗
TR
The Rose That Grew
Founder
Media, community, and capital for the next generation of deal makers. For emerging developers and investors.
↗
CRC
Concrete Rose Construction
Chairman
MBE-certified general contractor building what we develop.
↗
BP
Blueprint AI
Co-Founder
Underwriting software that moves affordable housing deals from months to minutes.
↗
GR
Golden Rule CDC
Board Member
Nonprofit development corporation keeping affordability permanent.
↗
Keynote Speaker
From InvestFest
to Brookings
Photo · Speaking
Building Wealth, Equity, and Opportunity One Stage at a Time
Whether briefing policymakers at the Brookings Institution or energizing 20,000 investors at InvestFest, Brandon Rule translates data, vision, and lived experience into action.
Speaking & Keynotes50+
Speaking Engagements
20K
Live Audience · InvestFest
D.C.
Brookings Institution · Urban Institute
Keynote 01
The Rose That Grew: A Journey of Perseverance and Purpose
Resilience, vision, and turning adversity into opportunity, from humble beginnings to closing nine figures.
Keynote 02
Building Bridges to Wealth: Economic Empowerment Through Equity and Innovation
Leveraging real estate and entrepreneurship to build generational wealth and inclusive communities.
LeadershipReal EstateEntrepreneurshipEconomic EmpowermentFinancial Literacy
Guest Lectures & Teaching
Marquette University
Virginia Tech
University of Wisconsin–Madison
Georgetown University
In the Press
BizTimes MilwaukeeCity picks Rule Enterprises to develop Freshwater Plaza site
Milwaukee Journal Sentinel · Yahoo FinanceMilwaukee Harbor District could get up to 140 apartments under new proposal
U.S. BankMilwaukee developer Brandon Rule aims to help close the racial wealth gap
The Daily ReporterTop Projects of 2024: Eighteen87 on Water
Earn Your LeisureHow to get $100 million in affordable real estate developments
Madison365Black-owned developer gets nod for $41 million South Park St project
Watch · Earn Your Leisure
How to Get $100M in Affordable Developments · Earn Your Leisure
Community · The Tribe
The Rose
That Grew
You’ve watched the deals close. The Tribe is where you learn how they get done.
A membership community for the next generation of deal makers: aspiring and early stage developers, investors, and operators. Inside: live deal breakdowns from the Rule Enterprises pipeline, monthly office hours with Brandon, the underwriting templates we use ourselves, and a network of people building alongside you.
Empower Communities & Profit · Chris Senegal
How He Sold $100M in CRE · Marcus Daniels
The Foundation
The Rose That Grew
Foundation
Education, service, and scholarship. The giving side of the work, and a way for others to connect with it.
Educate
Guest lectures and financial literacy
Sharing what the work has taught, in classrooms and beyond.
Serve
Local and university boards
Time and judgment given to local boards and university programs, including real estate advisory work at Marquette University.
Give
Book scholarships
Book scholarships for students, with more work planned.
To fund a scholarship, host a lecture, or partner on programming, reach out.
Chapter · Roots
Roots
The people the work is for. The reason the name carries weight.
R & B
Photo · Brandon + Raquel
Raquel.Wife
Mom & Dad
Photo · Parents
The first believers.Parents
The Legacy
Illustration · Davis
Davis.Next Up
Mamba
Photo · Mamba
The dog.Family
The Circle
Photo · The Crew
The crew.Brotherhood
Family taught the reason. The work carries the name.
Roots
It is the conviction behind every building, every keynote, and the community we are growing. If you want to build together, book a stage, or get involved, reach out.
Send a Message